DOES PANERA DELIVER FULL
“It became really clear that we could drive a lot more volume doing it ourselves, and we could do so profitably with full end-to-end control of the integrity of the customer experience, which is critical.” “We were testing in parallel to try to figure out what’s the best model for us,” Wegiel says.
DOES PANERA DELIVER DRIVERS
Pilots also showed in-house drivers could do 10 times the volume. Wegiel says outside services only covered 7–14 percent of its restaurants. Companies were highly focused in major cities while Panera locations were largely suburban. At the time, though, third-party delivery was in its infancy. The brand began testing with its own drivers and third-party services. However, it wasn’t until 2014 when the brand really started to think about delivery. Under the Panera 2.0 plan, digital assets also got an upgrade. In 2012, Panera expanded its menu to make the dining experience more convenient with to-go options. The third-party conversation goes back years. “It's about increasing access of Panera to meet demand.” “If you look at what we've been doing with a lot of our announcements this past year, whether it’s around breakfast or extending into non-traditional airports, there's a common theme to it and this announcement is the same,” says Dan Wegiel, Panera’s EVP chief growth and strategy officer. IS PANERA JUST BEGINNING TO REACH ITS POTENTIAL? Panera has roughly 2,300 total restaurants ( 2,093 at the end of 2018).Īlong with its current online ordering process, customers will now find Panera on all three platforms, and have the ability to order directly through those companies. Panera announced August 27 a new partnership with DoorDash, Grubhub, and Uber Eats to expand its delivery capabilities across 1,600 locations. However, partnering with third-party aggregators was never completely off the table. While bucking industry norms for a brand not in the pizza space, staying in-house made strategic and financial sense for Panera at the time. All the while, not engaging third-party platforms. To that point, Panera’s delivery program created more than 13,000 jobs. Roughly a year later, Panera expanded nationwide to 897 cities and 43 states. By April 2017, it was looking to hire 10,000 new employees and expand coverage-an initiative that, at the time, would affect 35–40 percent of total locations.
The fast casual began implementing the service in 2016. When it comes to delivery, Panera Bread has always done its own thing.
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